AIRPORT EXPRESS RIDES – PRIVACY POLICY
Effective: 11 June 2025
Welcome to Airport Express Rides! We provide 24/7 secure and affordable airport transfers, dedicated to making your journey smooth and stress-free. Airport Express Rides is a trading name of Q EXECUTIVE LTD, registered in England and Wales (Company No. 16469822), with its registered office at 29 Ulvorst Croft Monkston MK109DD. We value your trust and are committed to protecting your privacy. This privacy policy explains how we collect, use, and safeguard your personal information when you use our taxi services.
Information We Collect
- Personal Details: Name, contact information, payment details, and identification when you book a ride.
- Location Data: Your current location and route information to provide accurate transportation services.
- Usage Data: Details about your interactions with our app or website, such as ride history and preferences.
How We Use Your Information
- To process your bookings and payments.
- To improve our services and user experience.
- To communicate with you about your rides, updates, or promotions.
- To ensure safety and security for all users.
Sharing Your Information
We do not sell your personal data. However, we may share information with trusted third parties such as drivers, payment processors, or legal authorities when required by law or to ensure service delivery.
Data Security
We implement appropriate security measures to protect your data from unauthorized access, alteration, or disclosure.
Cookies and Tracking Technologies
We may use cookies and similar technologies to enhance your experience, analyse site traffic, and personalise content. Cookies are small data files stored on your device when you use our website or app.
Legal Basis for Processing
Under UK GDPR, we process personal information lawfully, fairly, and transparently. Our legal bases include:
- Contractual Necessity: To fulfil ride bookings and payments.
- Legal Obligations: For safety compliance, fraud prevention, and tax reporting.
- Legitimate Interests: To enhance services, maintain security, and send service updates.
- Consent: For marketing communications (e.g., promotions, for better website experience).
Data Retention Periods
We retain data only as long as necessary for the purposes stated in this policy:
- Booking Records: 7 years (to comply with UK tax/financial regulations).
- Payment Details: 18 months post-transaction (for fraud investigations and refunds).
- Location/Usage Data: 24 months (for service optimisation and dispute resolution).
- Marketing Data: Until consent withdrawal or 3 years of inactivity.
Data is securely anonymised or deleted after these periods.
Your Rights
You can request access to, correction, or deletion of your personal data. You can also opt out of promotional communications at any time.
Changes to This Policy
We may update this privacy policy periodically. Any changes will be posted on our platform with the updated date.
Contact Us
If you have questions or concerns about your privacy, please contact us at info@airportexpressrides.co.uk